On this page you will find our recommendations for optimizing your presence on the marketplace and achieving the best possible results. A mere presence is not enough – it is crucial that your company profile and your services (services, products, training) are presented at a high quality level. A professional and appealing appearance strengthens the trust of potential customers and convinces them of your offer. After all, first impressions count and have a significant impact on how your company is perceived.
General
For your success on the marketplace, there are a few key points that you should definitely consider. A decisive factor is knowing your target group precisely, as this forms the basis for the focus of your texts.
A key aspect is the geographical focus of your offer: If you offer your services exclusively in Germany, it is advisable to write your texts exclusively in German. If, on the other hand, you plan to reach customers throughout Europe, you should provide your content in English or a combination of English and German. As the texts on the marketplace are currently not automatically translated, this can make a significant contribution to the reach and comprehensibility of your offer.
Regardless of your target group, it is essential that your texts are clear and informative – to varying degrees depending on the context. While a company description can be kept rather concise, a service description should be more detailed. A detailed and well-structured text signals professionalism and shows potential customers that you value a high-quality presentation. You can find out more about this in the corresponding section.
Use the editor to visually highlight important content, for example by using bold or italics. In some cases, it can also be useful to use headings to improve the readability and structure of your texts.
Company profile
Make sure you fill out your company profile as completely as possible. It serves as an important decision-making basis for potential customers and can make a significant contribution to building trust in your company.
Relevant information such as company certificates play a particularly important role here. In the automotive industry, for example, TISAX certification could be a decisive factor in choosing a provider. Clear information about a contact person can also make it easier to get in touch and have a positive influence on the decision-making process.
With a Premium membership, you also have the option of lowering the barrier to contact by linking to an appointment calendar of your choice. You should also include the position of the contact person and a professional photo to convey a personal and trusting impression.
Service description
When creating your service descriptions, there are several important aspects to consider:
Clear and Meaningful Title
Choose a precise and clearly understandable title so that potential customers can immediately recognize what your service is about. Avoid vague or unclear phrasing. For example, “Security Analysis of a Web Application” is too general, as it can cover many different approaches. Instead, specify exactly what you are offering:
- “Code Analysis of a Web Application” if your service involves reviewing code
- “Penetration Test of a Web Application” if you are providing a penetration testing service
Detailed Description
Your service description should provide a comprehensive and representative overview of your offering. We recommend a minimum length of 400 words to give customers a clear understanding of your service. A description with just one sentence or no text at all appears unprofessional and unconvincing. Use the designated fields to present your service in the best possible way.
Target Audience-Oriented Language
Tailor your text to your target audience. If you are addressing customers exclusively in Germany, your description should be in German only. However, if you aim to reach a European or global audience, you should write the text in English or provide it in both English and German. Since marketplace texts are not automatically translated, this approach helps expand your reach effectively.
Using the FAQ Feature
Make use of the FAQ feature to answer frequently asked questions in advance. This gives customers a better basis for decision-making and may help address their concerns before they even reach out to you. This saves time and increases the likelihood of successful collaboration. Additionally, it provides you with a competitive advantage over other providers who do not offer FAQs, as it gives your potential customers a transparent and well-structured source of information.
Exclusive offer
Posting exclusive offers can be an effective way to attract potential customers and stand out from the competition. A limited-time exclusive offer creates an additional incentive for prospects to make a quicker decision and choose your service.
By offering exclusive deals, you can:
- Create urgency and buying incentives – Customers often react faster when they know an offer is only available for a limited time or in restricted quantities.
- Attract new customers – Exclusive promotions can lower the entry barrier and help draw attention to your services.
- Retain existing customers – A special offer can serve as an incentive for loyal customers to use your services again.
- Strengthen your market presence – Special promotions and exclusive deals increase your visibility in the marketplace and improve your positioning against competitors.
We recommend using exclusive offers strategically and selectively to achieve a lasting impact. Make sure your offers are clearly defined and transparently communicated, so customers recognize the added value and perceive the exclusivity as a genuine advantage.